Odyssee:
Swimwear Collection Build
Category:
Swimwear
Services With Bodywear Lab:
- Design
- Product development
- Manufacturing in London
Odyssee was founded by creative digital and content agency ‘Brave New World’, who specialise in carving brand design for luxury travel, fashion & culture. This aspirational swim and resort brand are inspired by the golden age of adventure and modern wanderlust. Every collection draws on a different far-flung destination and is crafted using premium Italian fabrics – the result is an ideal vacation wardrobe you will want to wear from the airport lounge to the beach.
Our team worked with the label, who are now available at Matches Fashion, Net-a-Porter, and Selfridges to name just a few, to carve out their swimwear line from scratch. We worked on identifying the brand’s body types and maintaining a consistent fit across a growing swimwear collection, whilst also ensuring that the fit and silhouettes aligned with their resortwear to create coherent and complimentary collections.
From a twist on halternecks to detailed luxury belts to match the swimwear, our team designed a cohesive elegant collection that reflected the brands aesthetic of “Timeless luxury essentials for the modern traveller”.
Take a look at the inspiration...
As Odyssee work locally to our headquarters, we were able to participate in their fit sessions with the production director and also to help them to plan production for their wholesale strategy.
When the brand reached an appropriate level of demand, we transitioned the collection from carving it in London to producing with our European partners in order to help with the price point for wholesale distribution.