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5 Major Fashion Brands Diving into Bodywear: A Trend in Evolution
In today’s fashion landscape, the bodywear sector symbolises a fusion of comfort, style, and functionality, catering to evolving consumer preferences. As major fashion brands strategically expand into this domain, the industry undergoes a significant transformation, emphasising inclusivity, sustainability, and innovation. From lingerie to swimwear and activewear, brands are redefining confidence and comfort, empowering individuals to embrace their bodies with pride, reflecting a broader shift towards a more holistic approach to fashion and self-expression.
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