Lascivious:
Lingerie & Activewear Design
Category:
Lingerie & Activewear
Services With Bodywear Lab:
- Design
- Sourcing
- Sampling
Founded in 2004, Lascivious’ quirky products swiftly gained respect and recognition in the lingerie industry. Lascivious, meaning feeling or revealing an overt sexual interest or desire, aims to provoke with its modern and bold design choices and high-profile celebrities showcasing their products.
Take a look at some of the behind the scenes
After recently undergoing a pivotal transitional period after being purchased by another company, Lascivious sought to dress their stores with us. The BodywearLab team worked on innovating a collection to keep Lascivious’ products fresh and appealing to their target customer. Our designers supported with designs for a lingerie collection as well as daring activewear to build on the brand’s product offering.
Sticking with the brand’s signature black mesh detailing, the team designed a lingerie collection named ‘Legacy’ which includes 2 lingerie sets and 3 bodysuits.
The majority of the fabrics for this lingerie collection come from deadstock fabrics supplies, consisting of surplus materials from textile mill productions and garment factories that are unused, sourced by BodywearLab specifically to rework their lingerie archive and breathe new life into their products.
Lascivious also trusted our team to create a whole new collection and category of activewear called Activate to diversify their product range. All of these pieces are being fully designed and produced with us in London until volume increases and production moves to our fully managed factory partners.