HASTKO: HYBRID UNDERWEAR

The French brand is revolutionising the bodywear market with its innovative approach to hybrid products, particularly in its fusion of lingerie and sportswear. Specialising in creating garments that seamlessly transition from everyday wear to active pursuits, Hastko stands out for its unique product offerings catering to diverse, active lifestyles. At the forefront of this movement is the brand’s introduction of underwear-inspired designs tailored for athletic activities. 

A standout example of Hastko’s ingenuity is their removable gel insert for equestrian riding knickers. This intelligent design aspect ensures both comfort and functionality for riders, allowing them to tailor their attire for their specific needs. Whether riding for leisure or competition, Hatsko’s attention to detail and commitment to versatility allows their products to truly meet the needs of their consumers. By embracing hybridization within bodywear, Hatsko is setting a new standard in the industry and for the market. With their dedication to innovation and commitment to quality, Hastko continues to lead the charge in redefining the boundaries of fashion and functionality in the modern wardrobe.

EVELYN & BOBBIE: ELEVATED EVERYDAY UNDERWEAR

Evelyn & Bobbie stands at the forefront of bodywear innovation with their pioneering approach to hybridization in underwear products, particularly through their incorporation of advanced fabric technology. Central to their offerings is the EB Core®, a patented seamless lamination design that elevates comfort and support by lifting three-dimensionally, providing a unique solution to traditional underwear design.

In addition to its innovative construction, Evelyn & Bobbie underwear boasts anti-odour and moisture-wicking properties, ensuring freshness and dryness throughout the day. The smoothing, seamless design ensures invisibility under clothing, offering a sleek silhouette without sacrificing comfort. Recognising the importance of ergonomic design, Evelyn & Bobbie has engineered their underwear to reduce shoulder and neck pain, with thinner straps that sit wide on the shoulders rather than exerting pressure on delicate neck muscles. This thoughtful approach extends to customizable modesty levels, with removable cups allowing wearers to tailor their comfort preferences.

Evelyn & Bobbie’s commitment to comfort is further underscored by their low-cut back and neckline, offering versatility in wardrobe choices while providing a comfortable lift. Their underwear is designed for ease of wear, allowing wearers to either pull it on over their head or step into it, catering to individual preferences and people with different abilities. Moreover, Evelyn & Bobbie’s underwear is not only fashion-forward but also functional, making it an ideal choice for post-surgery recovery, addressing scarring, or providing relief for nerve sensitivity. By seamlessly integrating technology, comfort, and functionality, Evelyn & Bobbie is setting a new standard in bodywear hybridization, redefining the underwear experience for modern consumers.

The rise of bodywear represents a paradigm shift in the fashion industry, driven by sustainability, consumer awareness, and the need for multifunctional clothing. The emergence of bodywear as a new, hybrid category offers ample opportunities for fashion contour brands to innovate their product offerings, as well as tap into white spaces where niche markets are ready and waiting to buy. By embracing this movement, adapting to evolving consumer preferences, relinquishing strict product definitions and changing business models, businesses can thrive in this dynamic landscape.

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